[There was a video here]
A group of 10 paparazzi on fixed gear bikes were tailing a black SUV, when it happened to stop beside me as I was walking in SoHo. One would assume the rabid crowd was there for someone or something important—Obama? Free cronuts?—but no, it was just Heidi, going shopping.
If you want a free bike, I am sure they are still in middle of Greene Street, just south of Prince.